Aware that not only the elite athletes can benefit from improved circulation, reduced fatigue and swelling and increased stamina and performance in their sport, the Compression Advisory have teamed up with sports stores in London and across the South East of England to make gctech™ compression garments available to all those who take their sport seriously.
Julie Sims, Retail Specialist at the Compression Advisory, has been leading the implementation for the Retail strategy, which began towards the end of 2010. The intention to push the product forward nationally, in selected retail outlets, was highlighted in discussion with her, “Having worked with elite sports men and women for the last 2 years, providing them with protocols suitable for their lifestyle, our expertise has grown around when gctech™ graduated compression socks are beneficial to the athlete. Promotional trials outside of the elite arena were met with a fantastically positive response. We then looked at specialist sports stores that are customer focused and well equipped to advise, according to their customers’ needs. Currently being stocked in 23 stores in the South of England, we know there is potential for gctech™ products to be promoted Nationwide, not only through our current partnerships with Runners Need and Intersport, but also in stand-alone sports stores. Our aim is to reach a wider audience and assist sports men and women, professional and amateur, across the Country, on the road to better health and wellbeing”.
We heard previously in the earlier Iwan Thomas press release how correct fitting is key, and when asked how customers may be fitted properly in store, Julie said “all our partner stores have received training by either our Doctor, Akbar de Medici, or myself, on the benefits of wear, situations where gctech™ graduated compression socks are ideal, on specific medical conditions that would require the customer to seek medical advice first, and how to size & fit the customer according to their lower leg size. This thorough training ensures the customer’s health is put first and that the sizing is appropriate for leg shape, not their foot size, which is a mistake a lot of household name companies have made in their compression garment ranges.
gctech™ graduated compression sports socks can be purchased in the following specialist sports stores:
- Runners Need – London stores – Victoria, Liverpool Street, Camden, Oxford Circus, Monument, Kings Cross, Canary Wharf, Holborn, Kensington
- Intersport Stores – Simply Sports Reigate & Oxted, Guildford School & Sport, Epsom Sports, Seymour Sports – Dorking, Wisdens Ltd – Hastings, Herne Hill Sports
- The Jog Shop, Brighton
- Advance Performance, Cambridge & Peterborough
- The Running Outlet, Canterbury
- Running Bath, Bath
- London City Runner, London
- Tortoise & Hare, Guildford